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Unique selling point
Translation unique selling point into russian
unique selling point
The product's unique selling point is its eco-friendly design.
Уникальное торговое предложение продукта - это его экологичный дизайн.
Definitions
A unique selling point (USP) is a distinct feature or benefit of a product or service that sets it apart from competitors, making it more attractive to customers. It highlights what makes the offering special or different, often focusing on quality, price, innovation, or customer service.